Clean Formulas

Clear Results

Skincare You Can Trust

Just thoughtful formulas, tested for performance — never on animals.

  • No

    fragrances

  • No

    parabens

  • No

    compromises

What We’re Made Of

We believe in formulas that do more with less. That means:

  • No fillers.

    No harsh ingredients.

  • 100% vegan

    and cruelty-free

  • Fragrance-free and

    non-comedogenic

  • Packed with actives your skin actually needs

What People Are Saying

Real skin. Real results. Real reviews.

  • ★ ★ ★ ★ ★

    “Finally — a moisturizer that doesn’t make me break out. Lightweight but actually hydrating. I’m on my third jar.”

    — Tessa M.

  • ★ ★ ★ ★ ★

    “Potion has completely replaced my old 7-step routine. My skin’s never looked better.”

    — Ava L.

  • ★ ★ ★ ★ ★

    “As someone with reactive skin, I’m shocked at how calming the serum is. No fragrance, no sting — just works.”

    — Jonathan K.